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Jassi Jaissi Koi Nahin is the story of a sweet, simple and less-than-ordinary looking girl with a heart of gold and a persevering nature.Born to ordinary middle class parents, Jassi's simplicity and clumsy ways make everyone fall in love with her.
Like millions of middle class Indian girls Jassi too aspires to make a mark for herself with her never say die attitude yet gullible nature.The show brings out the eternal conflicts between the middle class and the high society; simplicity and glamour; artificial facades and true inner beauty. 

'Jassi Jaissi Koi Nahin' has all the ingredients to make it connect well with its viewers - a contemporary setting, a metrosexual male and fashionable socialites contrasting with a plain,ordinary girl aspiring to be accepted in high society and determined to make it big one day.
The show is sure to click with the Indian viewers, as most of them with similar values will strongly relate toJassi, her aspirations, her attitude and her never-say-die spirit.